Inside Scoop, a popular ice cream chain, has stopped selling its Pei Pa Kao cough syrup-flavoured ice cream following advice from Malaysia’s Ministry of Health (MOH).

This decision comes just a day after the Pei Pa Kao flavour was introduced for a limited time.

Health Ministry’s Concerns

The MOH emphasised that Pei Pa Kao, a traditional herbal syrup, is registered with the Drug Control Authority for the relief of sore throat and cough. The ministry stated that pregnant women should avoid the product due to insufficient data on its safety during breastfeeding. Furthermore, the MOH highlighted that under Malaysia’s Food Act 1983, it is illegal to adulterate edible items with medicine.

Legal Ramifications

According to the Food Act 1983, preparing or selling adulterated food can result in severe penalties. Offenders may face up to five years in jail, a fine of up to RM20,000 (US$4,400), or both. The ministry has ordered all business premises selling the Pei Pa Kao ice cream to halt sales immediately and remove all advertisements.

Industry Responsibility

The MOH has urged food industry players to act responsibly and ensure their products comply with the Food Act 1983 and related regulations. This incident serves as a reminder for businesses to adhere to food safety standards, regardless of marketing objectives.

Inside Scoop’s Response

Inside Scoop quickly responded to the ministry’s advice, announcing on social media that they would discontinue the Pei Pa Kao flavour immediately. The company apologised for any inconvenience caused and assured customers that refunds would be provided for online orders.

Consumer Safety

Inside Scoop’s marketing director confirmed that all 49 stores nationwide have recalled and discarded the product. He mentioned that the company was inspired by similar products in Singapore, where Pei Pa Koa-flavoured items have been popular.

Regional Popularity

In Singapore, various businesses have incorporated Pei Pa Kao into drinks and desserts. For example, KOI previously offered a Honey Pei Pa Kao Milk Tea, and Woobbee has a Herbalmint (Pei Pa Kao) tea. Cocktail bars have also used Pi Pa Kao in alcoholic drinks. These products have gained popularity for their unique taste and purported soothing properties.

Expert Opinions

Medical experts have highlighted the potential risks of consuming food items mixed with medicinal products. Dr Lim Hock Seng, a public health specialist, stated, “Combining medication with food can lead to unpredictable health outcomes, especially for vulnerable populations like pregnant women.”

Conclusion

This incident underscores the importance of strict regulatory compliance in the food industry. While innovative flavours can attract customers, businesses must prioritise consumer safety and adhere to legal standards. The swift action by Inside Scoop and the MOH highlights the effectiveness of regulatory frameworks in safeguarding public health.

By addressing these concerns promptly, the authorities aim to prevent potential health risks and ensure the well-being of consumers in Malaysia.

Photo: Inside Scoop

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Gerald Ng is the current chief editor for Medical Channel Asia. Writing has always been his first love and he has more than a decade of journalism experience after falling in love with reading the newspapers daily growing up in Singapore. His works and interviews have appeared in various media publications including Yahoo!, Straits Times and Channel NewsAsia.

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